Irene Sdralli
Visual Merchandiser Executive, Housemarket-IKEA

Working at IKEA (Fourlis Housemarket), for 21 years in the HFRD, Home furnishing Retail and Design department.

For the last 8 years, I have undertaken the role as a Visual merchandiser Executive, at IKEA SO HFRD, responsible for stores in Greece Cyprus and Bulgaria. 

Within my responsibilities, is to ensure a high level of inspiration, in all Visual or Interior range presentation solutions, for all different IKEA customer meeting points, and to ensure that all store range presentations, are up-to-date, inspiring, commercial and according to the IKEA language, manuals and guidelines. 

This role, is based on a creative and commercial thinking, by combining KPIs with Home furnishing Know-how.

Building effective teams, sharing creativity, inspiration and knowledge about home furnishing, are also top priorities.

Always interested, in everything related to Art and Design and how the above, can improve, our everyday life and our needs.