Johan Brisfors 
Director and Head of Sales Submarines, Saab Naval

Johan Brisfors is a senior executive with over 20 years of experience in large-scale international sales and export campaigns within the defense and high-tech sectors, primarily within the Saab Group and the Swedish Defence Materiel Administration (FMV). Through key roles such as Head of Sales and Director Business Development, he possesses deep expertise in global marketing, commercial strategies, and complex government negotiations regarding submarines, Gripen fighter jets, and advanced uncrewed underwater vehicles.

In addition to his commercial specialization, Johan has a strong background in financial governance, risk management, and large-scale project execution. As a division head at the European Spallation Source (ESS), he successfully led the establishment of central controlling, finance, and planning operations managing multi-billion-euro budgets.

Johan’s core strength lies in combining strategic business development, industrial cooperation (offset), and the leadership of high-performing teams.